Candidate of Science (Technical), the Senior Lecturer,
Managing Chair «Information Systems in Economy» Tereliansky P.V.,
baccalaureate of the economy, the degree competitor of the economy magister
Korotkevich N.S.
Expert estimation of segmentation on
the market of IT-services in Russia
IT-services don’t take a great part in homeland
IT-branch, about 20%, and in developed countries this percent is around 45%.
There is a list of explanations of such a situation, but it is understandable,
that our IT-market is still in the process of its forming. Based on IDC expert’s
evaluations [3] the biggest part of IT-companies do the sells of computers and
office equipment (45%) or develop PC (42%); much fewer firms specialize on
internet-services, system integration and unique branch developing (28 and 25 %
accordingly). The majority of achievements is characteristic of IT-services
segment, that causes special attention of the market’s participants – suppliers
as well as IT users, that is not surprising: this is the point where the basic
Russian constituent of the market is shaped. During the last 3 years the
segment of IT-services has been quickly increasing. The amount of goods and
services realization increased on 40-50% a year, and the nearest future should
make no changes in this situation. Although many experts say these changes were
provided by the dollar course increase: in the ruble ratio the increase was
only 38%. Picture 1 presents the structure of IT-services in 2008, in the
percent to the general scope of the market. From the customer’s side the biggest
IT-service consumers in 2008 remained the companies of oil and gas sector
(28%), the financial sector (18,2%), traditionally back warded sector of state
power takes the third place (16,2%), telecommunication branch (13,1%), industrial
enterprises (11%), the sphere of education (8,5%) and other consumers (5%), that
is seen in Picture 2. Continuing the theme of the situation on the market of IT-services,
we can point out that high rates of growth of the market of IT-services in 2007-2008
y. in Russia are explained not only by the increase of the scope of the works
fulfilled, but also by the increase of their cost.
There are some opinions of the IDC experts [3] that in
2009 y., enterprises and organizations will cut down their expenses for IT and
will direct their resources to preservation the current activity but not to
introduction and development of the IT-component of their enterprise. In this crisis
condition customers will postpone the renovation of program-equipped resources
and demand big discounts, and the processes of budget concordance will slow
down. The cycle of sellings will become longer and more complex, and the
customers in order to save their business in such tough competition conditions,
will have to reduce the margin and to concentrate on consolidation and business
optimization. At the same time, in some
market segments the economy regime can also give a positive effect. The systems
of business-analytics – an important instrument to control the expenses and IDC
[3] thinks, the companies will not refuse from fulfillment the projects on
their rigging. In accordance to it, during the period of uncertainty and
employees reduction the demand on the outsourcing service of the companies –
ready solutions providers can increase. The most noticed IT expenses decrease is
expected in the manufacturing sector; moreover, retail and wholesale trade,
building and extractive industry will also face big recession. Transport, communication,
power engineering and state sector will suffer a little less. In predictable 5-year
period (2008-2012 y.) the IT expenses in Russia, although, will grow every year
on 15-20% on average. Very likely considering the world economic instability
the realities will turn to be a little lower. The state sector becomes the key IT-services
consumer today, that is why the state policy in the prevalent complex economic
situation cannot but not cause the interest. Many analytics of IT-companies are
waiting for sequestration of the articles of state budgets, put under
IT-services for 15-20%. In some sectors of the economy there is a tendency of spending
money as quickly as possible for IT-services, until their purchase ability reduces
and as a result the increase of demand for the production and the service of
IT-companies. This tendency is mostly seen in the state sector. Analytics [7] share
the opinion that the demand increases for IT-decisions that augment the effectiveness
and transparency of the state infrastructure, the projects, increasing the transparency
of activity of departments and ministers in sphere of government measures
administration. IT-companies have other directions of development. Last 2008 year
the customers increased the interest to the projects, realizing technologies of
territorially distributed protected informational systems. And there are 2 reasons for that, the first one
lies in satiation with “standard” decisions and the second one – the urge of customers
towards shortening the time constraints of the projects and promotion of their
effectiveness. Also in such a situation the demand for the outsourcing service has
increased, and first of all for the support of IT-systems, although the general
unripeness of the IT organization processes hinder at present outsourcing from
wide usage.
Getting to the perspectives of IT-branch development,
we shouldn’t forget about the existing complex economic situation in the
country. We can assume that the following year will bring the realization of fewer
big projects, but in the budgets of independent companies there will be put more
funds for the support of efficiency of equipment, its exploitation, service and
escort. The basic accent should be made on keeping and optimizing the framed and
state-of-the-art systems on enterprises, and also on the systems and projects,
which introduction have the great importance for the concrete enterprise. After
all, the goals and aims of the customer didn’t change, it’s just the crisis
situation needs a faster reaction, a more precise situation evaluation and the
effectiveness of realization of undertaken actions. We would also like to point
out that the legislation in the sphere of access to the information and its
protection changes simultaneously with the economic situation changes in the
country. With the appearance of the federal law concerning the protection of personal
data there has appeared the necessity in specialized stills, in order to make
the system of information adaptation in enterprises suitable to the
requirements of this law [8]. This is a rough expensive necessity, but these expenses
are provided in every budget of organizations. Generally the market of
IT-services at present can be evaluated as not enough developed because of its
short history. Now, because of the complex financial economic situation, there
is a necessity of complex and strategic business support, putting this process
to the level of national project. A lot of analytics think that the market of information
technologies in Russia is secondary compared to the market in general. It turns
out that IT-companies render other spheres a service, copying their structure,
methods and the ways of making business a lot. It means that if the state policy
supports mega corporations, then the IT-market will be built based on the same principles and will be
waiting for the government support.
Literature:
1. Computerworld #38 from 11.04.2008.
2. PC WEEK #36 from 09.30.2008.
3. http://www.idc.com/russia/about/press/pressRelease-33-RU-ru_RU.jsp
5. http://www.pcweek.ru/themes/detail.php?ID=83714
6. http://www.sostav.ru/columns/crisis/2009/0007/
7. CRN/Russian Edition #4-5 from 03.31.2009.
8. http://www.itsec.ru/newstext.php?news_id=47087