Economic
N. Butskih
Michurinsk State Agrarian University, Rassia
Master of the department of organization and
management
The competitiveness of enterprises
Summary
The article deals with essence of
concept is a "competitiveness". It is also defined as a problem of
competitiveness of the whole enterprise,
as well as of its output. Determined
ways to improve the competitiveness of
enterprises and products.
Key words: competitiveness, market advantages, strategy, competition, competitive products,
enterprises, product quality, marketing, commercial activities, commodity,
price, product image, prestige of the firm.
Competitiveness is a key factor in the
successful development of the company and one of the key areas of economic
analysis firm.
The competitiveness of enterprises is
regarded to be the current situation on the market (mainly occupied by market
share and trends). Competitiveness is the ability of a product or service stand
comparison with similar goods and services from other manufacturers, while
maintaining the average market price [2].
Competition strategy trading company
includes business methods and techniques that it uses to attract customers,
compete and strengthen its market position. The aim is simple: to conduct their
business ethically and honestly in relation to competitors, to achieve a
competitive advantage in the market and build their clientele - a circle of
loyal customers. Competitive strategy of the company usually provides for both
offensive and defensive operations - depending on market fluctuations. In
addition, the competitive strategy includes short-term tactical actions for
immediate response to changing situations and long-term actions that affect the
future competitive capabilities of the company and its market position.
It’s
not surprise that the firm has developed a wide variety of yielding positive
results and approaches to competition. With few exceptions, the company
developed a strategy in relation to her own situation, therefore has at least
some unique features. The amount of these strategies is as great as the number
of their competitors. However, if we consider the difference in detail, looking
at a base used by firms of different strategies, the number of fundamental
differences between the strategies significantly reduced.
In accordance with the foregoing,
there are four areas of competitiveness:
- communication with suppliers;
- communication
with customers;
- technological
relationships within the value chain of one unit;
-the relationship
between the value chain units within the enterprise [1].
Product competitiveness and
the competitiveness of the enterprise-manufacturer of products are related to
each other as the part of the whole. Company's ability to compete in a
particular commodity market is directly dependent on the competitiveness of
goods and aggregate economic methods of the enterprise that impact on the
results of competition.
As competition in the market
enterprise competition takes the form of the product itself, increases the
value of the properties reported by the company products, produce and selling
it on the world market.
In order to illuminate the essence
of competitiveness, more fully in our opinion, it is necessary to give a
complete picture of the possible products (goods).
In a market economy, the competitiveness of the goods is the main factor of
success. Competitiveness of the goods implies an optimal combination of
quality, price, design, and possible after-sales service. In this connection,
one of the most important indicators of the competitiveness of enterprises,
especially for the manufacturer, is the competitiveness of its products.
Competitiveness of the
products depends on several factors, therefore, the concept of competitiveness
is sufficiently capacious. Competitiveness is seen as a capacity of goods to be
sold. To meet the diverse needs of a customer purchases goods, quality and
consumer properties of goods which are and are able to meet this need.
Therefore, the competitiveness of goods can be considered and a number of
features that provides the benefits of a product to the market and promotes its
successful sales team.
Competitiveness can be regarded as
a complex property, which characterizes the ability of the goods have a certain
preference for the consumption of different perspectives, both social,
functional and economic. Thus, the "competitiveness" - a set of only
the specific properties that are of great interest to the buyer.
Competitiveness of the goods is the degree of its attractiveness to the consumer.
This property of the object, which characterizes the degree of satisfaction of
specific needs in comparison with the best similar objects represented in this
market.
Competitiveness of the commodity
is determined by a set of only those specific properties that are of great
interest to the buyer and provide the satisfaction of this need. Product with
higher quality may be less competitive if its cost is significantly enhance by
making products of new properties that do not pose a significant interest to
the core group of its customers [3].
Literature
1. Basalaeva E.
Problems of competitive agriculture / E. Basalaeva / / Problems of Economics,
2006. - ¹ 9, p.47
2. Minakov I.A.
Economics of agricultural industries / I.A. Minakov, L.A. Sabetova, NI
Sandpipers, and others; Ed. I.A. Minakov. - M.: Colossus, 2004, p.52
3. Minakov I.A. Competitiveness of agricultural producers / I.A. Minakov, N.
Voronov / / Proc. scientific papers. Michurinsk
MichSAU, 2004, p.90