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Effective communication
In
everyday life and at work we usually deal with communication. Communication is
a tool of mutual influence of interlocutors on each other. It occurs when one
person affects another person’s behaviour.
This may happen even when they don’t talk, and here very important place
belongs to feedback. That means that addressee should have the opportunity to
answer the message of sender.
Nowadays
the problem of effective communication is under investigation. What is
effective communication? What makes communication effective? What should we
perform to develop communication skills? These are the most popular questions
people ask, because they spend over 75% of their time in an interpersonal
situation; thus it is no surprise to find that the root of a large number of
organizational problems is poor communications.
Although
all of us have been communicating with others since our infancy, the process of
transmitting information from an individual (or group) to another is a very
complex process with many sources of potential error.
Example:
Mary: “I won't make it to work again
tomorrow; this disease keeps me nervous and my doctor says I should probably be
reduced to part time.”
Boss:
“Mary, this is the third day you've missed and your appointments keep backing
up; we have to cover for you and this is messing all of us up” [Leeds-Hurwitz, Wendy, 1989: p. 45].
In any
communication at least some of the "meaning" lost in simple
transmission of a message from the sender to the receiver. In many situations a
lot of the true message is lost and the message that is heard is often far
different than the one intended. This is most obvious in cross-cultural
situations where language is an issue. But it is also common among people of
the same culture.
Look at the
example. Mary has what appears to be a simple message to convey-she won't make
it to work today because of bad
health. But she had to translate the thoughts into words and this is the first
potential source of error. Was she just trying to convey that she would be
late; was she trying to convey anything else. It turns out she was. She was
upset because she perceived that her co-workers weren't as sympathetic to her
situation as they should be. Her co-workers, however, were really being
pressured by Mary’s continued absences, and her late calls. They wished she
would just take a leave of absence, but Mary refuses because she would have to
take it without pay.
Thus what
appears to be a simple communication is, in reality, quite complex. Mary is
communicating far more than that she would miss work; she is conveying a number
of complex emotions, complicated by her own complex feelings about her health,
work, and her future.
She sent a
message but the message is more than the words; it includes the tone, the
timing of the call, and the way she expressed herself.
Similarly,
the boss goes through a complex communication process in "hearing"
the message. The message that Mary sent had to be decoded and given meaning.
There are many ways to decode the simple message that Mary gave and the way the
message is heard will influence the response to Mary.
In this case
the boss heard far more than a simple message that Mary won't be at work today.
The boss "heard" hostility from Mary, indifference, lack of
consideration, among other emotions. Mary may not have meant this, but this is
what the boss heard.
Communications
is so difficult because at each step in the process there’s major potential for
error. Thus it is no surprise that social psychologists estimate that there is
usually a 40-60% loss of meaning in the transmission of messages from sender to
receiver.
It is
critical to understand this process, understand and be aware of the potential
sources of errors and constantly counteract these tendencies by making a
conscientious effort to make sure there is a minimal loss of meaning in your
conversation.
A
major source of problem in communication is defensiveness. Effective
communicators are aware that defensiveness is a typical response in a work
situation especially when negative information or criticism is involved. Be
aware that defensiveness is common, particularly with subordinates when you are
dealing with a problem. Try to make adjustments to compensate for the likely
defensiveness. Realize that when people feel threatened they will try to
protect themselves; this is natural. This defensiveness can take the form of
aggression, anger, competitiveness, avoidance among other responses. A skillful
listener is aware of the potential for defensiveness and makes needed
adjustment. He or she is aware that self-protection is necessary and avoids
making the other person spend energy defending the self.
Constructive Feedback
Effective feedback is absolutely essential to
organizational effectiveness. People must know where they are and where to go
next in terms of expectations and goals-yours, their own, and the organization.
Feedback taps
basic human needs-to improve, to compete, to be accurate; people want to be
competent. Feedback can be reinforcing.
If given properly, feedback is almost always appreciated and motivates
people to improve. But for many people, daily work is like bowling with a
curtain placed between them and the pins; they receive little information [Carey, James. W., 1989: 37].
Be aware of
the many reasons why people are hesitant to give feedback, they include fear of
causing embarrassment, discomfort, fear of an emotional reaction, and inability
to handle the reaction.
It is crucial
that we realize how critical feedback can be and overcome our difficulties; it
is very important and can be very rewarding but it requires skill,
understanding, courage, and respect for yourself and others.
Withholding
constructive feedback is like sending people out on a dangerous hike without a
compass. This is especially true in today's fast changing and demanding
workplace.
Part
of the feedback process involves understanding and predicting how the other
person will react. Or in the case of our receiving feedback, we need to
understand ways that we respond to feedback, especially threatening feedback.
In conclusion, we as communicators should
realize that there are no details in it, every single point is important.
No matter how brilliant and invaluable your
idea, it is worthless unless you can share it with others. For this reason,
effective communication is crucial at every level of an organization. However, the ability to communicate
effectively does not come easily to many people, and it is a skill that
requires practice.
1. Arnold, Carroll C., and John Waite
Bowers, eds. Handbook of Rhetorical and Communication Theory. Boston,
1984. Defines rhetoric as purposive communication. A functional approach with
major review chapters on processing information, changing attitudes, pleasing,
etc.
2. Barnouw, Erik, George Gerbner, Wilbur
Schramm, Tobia L. Worth, and Larry Gross, eds. International Encyclopedia of
Communications. 4 vols. New York and Oxford, 1989. Comprehensive reference
emphasizing media, history, and multidisciplinary perspectives.
3. Carey, James. W. Communication as
Culture: Essays on Media and Society. Winchester, Massachusetts, 1989. Media history
and cultural studies based on a ritual model of communication.
4.
Leeds-Hurwitz,
Wendy. Communication in Everyday Life: A Social Interpretation. Norwood, New
Jersey, 1989. Readable presentation of a sociocultural approach rooted in
ethnography and micro-sociology.