Aigerim
Bakhtybayeva
Kazakh-British
Technical University, Kazakhstan
Management
consulting services in the Republic of Kazakhstan: Problems and Prospects
Abstract
Generally, there
are several problems in the field of management consulting in Kazakhstan.
It is caused, on
the one hand, the fact that the need for the development of the organization in
terms of growth in business activity is generally not regarded as a problem,
but on the other - the fact that it is not objectified as the need for
reorganization and automation of business processes on a scientific basis.
Keywords: consulting,
services, management, Kazakhstan
Introduction
To begin to understand what constitutes general advice
as the scope of professional services? In the world there are many definitions
of consulting, including the odious and senseless. We adhere to that advice is
an intelligent process of informational, organizational and communication with
customers in their use of scientific, technical, organizational and economic
developments in the problems of their functioning and development, in order to
improve the efficiency of the client in terms of how the effectiveness and
efficiency its activities. In any case, consulting plays an important role in
promoting standards of excellence in the business environment and in this
sense, introducing scientific expedition to the practice of society.
Consultant, as a rule, is not engaged in basic research and conducts
educational activities, but it provides the transfer of research are described,
and at times set by the regulatory and professional standards of practice to
the consciousness of business and political elite.
Management
consulting in Kazakhstan
There are following problems in the field of
management consulting in Kazakhstan: the first is the lack of effective demand
for management consulting. It is caused, on the one hand, the fact that the
need for the development of the organization in terms of growth in business
activity is generally not regarded as a problem, but on the other - the fact
that it is not objectified as the need for reorganization and automation of
business processes on a scientific basis. In short, the mentality of the
business community in Kazakhstan has not yet so developed that management
consulting was also in demand as a function of professional services. The burst
full-blown crisis in the economy of Kazakhstan, on the one hand, can exacerbate
this problem even more, on the other - on the contrary, can contribute to
resolving the problem of demand, if attached, of course, this PR-related
efforts.
Second - it's nihilism, the actual average consumer in
the application of the scientific approach in practice. No one likes a
"theoretical" all necessary "specificity." Abstraction as
the approach became a dirty word. Consultants have to adjust to these general
sentiments customers, so try all the "chew" the client to the
practical details, wasting time and energy on it, to him, God forbid, not to be
suspected of excessive academicism. As a result, it promotes the development is
not, and degradation of the organization, as it remains where it was. Not
surprisingly thus, that in this case the customer the feeling that he already
knew all this, and all the consultant had asked and just wrote in a report.
This issue of recognition of the scientific approach to management is related
to the generally low level Science and educational process and without
large-scale promotion of the whole society does not allow it.
Third - is formed in our society as a consultant to
the stereotype perception of a failure in business. Mark Twain's famous phrase,
"Who can - he does, who can not - he teaches," are fully attributed
to the narrower and consultants. Meanwhile, customers are often hidden in
contempt for failure to consultants their intellectual insight into the nature
of the problems, fear of real change and, ultimately, consumer fear of public
recognition errors. To be precise to the end, for the construction of humorous
phrases people the writer to the extent of scientific assertions hiding vulgar
materialist view of the world such as "if you're so smart, why are not
rich," or "as much as I have, nobody has." The output from such
a position in life - the whole problem for the client and the consultant's task
is to advance, without waiting for the incident, with patience and
understanding, to explain their clients connecting function between science and
business. Explain that his professionalism is not that good to do business
instead of the client, and to the client allowed his problem in the light
received from the consultant's scientific ideas. Must give the customer
understand that the consultant a few other values that are determined not so
much the amount of capital as a spiritual calling to explore the normative
patterns of knowledge and translate them into the management culture of the
client. In this sense, practical experience in a consultant to conduct their
own business is not so important for the client, as a rare, life is an academic
skills advisor to the abstract imagination. It is imagination, not your own
experience, raises a consultant on the client and helps him to correct
scientific analysis and dissemination of creative excellence. That is the
reflexive function of the consultant, and his own experience he needs is in it,
but not in the client's business.
And finally, the fourth - it is just the absence of
the above consultants have practical experience in scientific analysis and
resolution of customer problems based on the systematic accumulation of
information about similar problems. In Kazakhstan, it is hardly possible to
speak about the presence of management consulting as an institution of social
infrastructure. In the best case we are dealing with audit, legal or investment
services, and that in execution, as a rule, international brands, except,
perhaps, just such emerging local brands as "VISOR" or
"RESMI" in InvestConsult and "Center -Audit "or" BDO
Kazakhstan Audit "in the audit.
Meanwhile, there are two reasons why we can assume
management consulting in Kazakhstan promising. Doubling of the global
information in the world in the last three years and the growth of this trend
should be seen as a worthy organizations with adequate challenge and the
inevitable stress. On the one hand. On the other hand - due to the rapid growth
of business in Kazakhstan, many companies have increased significantly in size
and scope of their activities accordingly become more complex, and in times of
crisis, if they do not want to shrink, they will need to reengineer and
automate business processes. The price of services of international brands in
this matter clearly beyond their functional consulting, and consulting
companies from Kazakhstan management has every chance to work for the creation
of local brands, the shortage of liquidity from their potential customers.
It should also be noted that the growth of competition
in the domestic and global markets requires constant updating and balanced
organizational structures, business processes, systems and management
practices. At the same time a very high risk of an erroneous decision not to
change anything, the effects of delayed adoption of the necessary reforms is
very flawed, and often - fatal for the development of the organization in
constant change, conflict and self-determination. Not just the assets, rights,
and brands, namely the organization as a social group generate cash flow. The
old administrative approaches do not work, which resulted in widely recognized
by the west "crisis management". In the new information world of business
and politics are vital to professional management consultants, specifically
studying the experience of owning the best businesses and not just a modern
means and techniques of organizational design, and methodology for generating
new, creative values in management decisions.
Conclusion
Consulting plays an important role in promoting
standards of excellence in the business environment and in this sense,
introducing scientific expedition to the practice of society. Consultant, as a
rule, is not engaged in basic research and conducts educational activities, but
it provides the transfer of research are described, and at times set by the
regulatory and professional standards of practice to the consciousness of
business and political elite.
References
1. Peter Block, “Flawless Consulting”, John Wiley & Sons, Inc. ISBN:
0787948039.
2. Elaine Biech, “Business of Consulting : Basics and Beyond”, Pfeiffer,
ISBN: 0787940216
3. Anthony O. Putman, “Marketing Your Services: A Step-by-Step Guide for
Small Businesses and Professionals”, ISBN: 0471509485