Nevmerzhitskaya E.V., Ph.D.

GBOU SPO College of architecture and construction №7 of Moskow, Russia

Innovative and inter-disciplinar character of method of the video coloristical observation

In the sociology under the video coloristical observation can be considered as a particular method of gathering ethnosociological data or the integrated research strategy, id est the methodology of social and humanitarian researches of coloristical trend, including a great value of direct and indirect conditions and suppositions.

While considering the video coloristical observation not as the alternative for other research approaches, but as one of the methods of social sciences, we should remark frequent use of other methods together with it, e.g., ethnocoloristical interview [2, 3, 5, р. 81–83], method of a case study [4, p. 32–36] etc. Thus we expand the substantial part of the video coloristical observation, including results from using other methods.

We also assume that the process of getting knowledge about natural phenomenon of the color, complex and additional colors, graduations and their characteristics, about color culture and language of color, which are acquired during the human life and used for creation and further communication with the visual environment, therefore we assume that the novation method of the video coloristical observation is inseparably connected with the videoecology [1] and ethnocoloristics [3].

The main distinctive characteristic of this method is the observation process in a particular moment of the examined event. In order to intensify the efficiency of observation a great role play a preliminary research roadmap, which reflects initial ideas about characteristics of the examined object, required facts, terms and means (including technical means) of the information gathering, observation places, composition of observers etc.

The main phases of the video coloristical observation are the following:

· Defining of the object and subject of observation:

· Defining of goals and tasks;

· Choosing of way and time of observation;

· Preparation of technical devices;

· Gathering of video coloristical information:

· Fixing of results;

· Control from the part of other observers;

· Report about the observation.

A particular attention is paid to the process of fixing results, because, e.g., if the observer wrote down the result after a long time had passed from the moment of ending of the video coloristical observation, than because of occurred inaccuracies a certain part of the fact material can be lost or distorted. Particularly, while realization of the video coloristical observation in order to define the conformity of using the color in the names of the Yellow and Red seas was revealed that these names are fair: as the result of falling into the sea of yellowish river silty and muddy waters (especially during the flood) and because of microscopic red coloring algae.

The main requirements for the professional training of observers include comprehensive mastering of coloristical knowledge and skills based on the particularities of color characteristics in the traditional culture of ethnos. The observer should as well master basis of ethnocoloristics, ethnopedagogy, psychology, biology, physiology, ecology and other allied disciplines which has a positive impact on his capability of forming integral view of the world.

The importance of the ethnocoloristical interview consists of the fact that this method helps to form the integral notion about modern world around a man, as well as contributes to forming of the spiritual culture of a person, expressed in the daily need in beauty. As the example we can cite the results of the video coloristical observation, based on a wide range of the information sources, given in the following table.

Table.

Results of the video coloristical observation with accordance to colors

Traditional name	Color accordance
secret Kizhi	ash color of an old wood
Kazakstani malachite	bright green jade
Carpathian fir-tree	dark green
Chinese porcelain	pastel blue and bright rose and red; partly white
Moscow twilight	slate-gray
Sea of Marmara	dark blue turquoise
Moscow-area suntan	swarthy, ochreous and brown
Polar night	dark blue or black
the Neva river	blue and steel
Scandinavian fiords	blue and grey (gloomy)
Elborus in the morning	color of brown coffee

We should note that in order to compile all the aspects of visualization during the process of development of impression about the environment appeared the need to introduce and successively study a new scientific branch of coloristics – video coloristics (lat. video means “to see”, color means color), and such a course is taught from 2010 in the College of architecture and construction №7, Moscow for students of specialities “Decorative and applied art and people crafts”, “Architecture”, “Garden and park landscape construction” [1, p. 191–196]. The visualization of information got during the educational process contributes to increasing of its adoption. But the efficiency of the visualization process (to visualize means representation in a visual form, perceived by a spectator with naked eye or with the help of optical device ) depends on several factors, including the right choice of color palette. The work of visual analyzer as the element of visual system (which helps by means of eyes transfer information to the visual center in brains, situated in the occipitalis part of a head) contributes to further forming of 3D vision of the world, seen by a human being.

Knowledge about modern coloristical state of a visual environment, about global problems and perspectives of its development orient a person towards the practical activity of examination of the ambient visual space, including determining and removing of polluting factors.

References

1. Донцова М.А. Целевое значение новационной дисциплины Видеоколористика // Инновации XXI века: проблемы и перспективы, методы и технологии: сборник научных статей профессорско-преподавательского состава России и зарубежья. – Ч. 2. – М.: Граница, 2011.

2. Невмержицкая Е.В. Этноколористическое интервью: учебно-практическое пособие. – М.: Граница, 2012.

3. Невмержицкая Е.В. Детерминанты этноколористического интервью // Двигатель. – 2012. – № 1 (67-243).

4. Невмержицкая Е.В. Эффективность метода исследования случая при работе Языковой группы «Студенческое бюро» // Среднее профессиональное образование. – 2011. – № 12.

5. Nevmerzhitskaya E.V. Components of the ethnocoloristical interview // Materiály VIII mezinárodní vědecko - praktická conference «Dny vědy – 2012». – Díl 63. Psychologie a sociologie. – Praha: Publishing House «Education and Science» s.r.o.