PROACTIVE AND REACTIVE MANAGEMENT  OF BUSINESSES

PhD, Associate Professor, Aksenov E.P.,

The Kuzbass State Technical University

PROACTIVE AND REACTIVE MANAGEMENT

OF BUSINESSES

Improve the ideological foundations of the modern methodology of financial management is now the most important for increasing the effectiveness of the financial and economic activity of the Russian businesses. Actuality of research on continuous improvement of the financial management philosophy of economic entities is:

a) the need to strengthen the fundamental principles of the formation and implementation of qualitatively new productive ideas of financial entities, formation, consolidation, proactive type of ideology and perception of modern rapidly changing financial and economic reality of managers and specialists;

b) insufficient study of the problems of incomplete scientific substantiation of formation processes, the use of proactive financial ideology, lack of ideological justification for the effective financial management of businesses, modern, new global challenges;

c) the need for proper orientation of financial-economic activity, profit, profitability, primarily for social meaningful outcomes associated with the building of human capital, improving the quality of life of the population, a dramatic change in the demographic situation.

All this at the end of the twentieth century has necessitated the reorganization of the system of financial management of businesses and led to the creation in Russia of new governance institutions – institutions, business, entrepreneurship, financial management. However with the end of the eighties the radical socio-economic, political changes have often been associated with brutal replacement for ideological stereotypes, total deideologization of society and are often accompanied by the development of phenomena such as: personality degradation, devaluation of moral values, the destruction of the foundations of a healthy lifestyle, quality of free education system, ensuring the priority of social guarantees.

In this regard, the development of effective methodologies of financial management on the micro- and macro-levels requires a new system of ideological support. Studies have shown that this system should be based on the proactive function of financial management ideology, which provides effective and innovative mechanisms of producing new ideas within an entity in the relationship with the external socio-cultural environment. They are necessary for the formation of adequate proactive relationships between managers and specialists in the process of implementing procedures for goal-setting and goal-achievement, the elements of innovative methodologies for functional management.

In the Soviet era, the development of methodologies for the financial management of enterprises was an organic part of the ideological system of society, which had a dogmatic nature, impeding the realization of creative potential of the person is adequate to the changing demands of the times.

In the post-soviet period to businesses in the face of private entrepreneurs and corporate business was the need to develop their own strategies and tactics, the quality of ideological support for the regulation of the relationship between financial management managers and professionals, relationship with customers, partners, competitors and society as a whole.

Therefore, Russian entrepreneurs, managers, specialists, representatives of large, medium-sized businesses have consistently emphasized the need for the development, continuous improvement of effective science-based corporate ideology of financial management.

Currently the humanistic tradition, based on universal values, is still not fully ideological base, a source of constant innovation, proactive development of ideal ideology, methodology of socially oriented financial management of Russian businesses. At the same time productive financial ideology on its purpose is the main factor propelling humanity on the path of socio-economic progress based on continuous improvement of financial-economic activities of businesses, build human capital; improve the quality of life of the population, the demographic problems.

With the epistemological positions of financial-economic functions, the actions of managers and specialists in ensuring the effective financial management of business entities, assume their professionally oriented proactive awareness of the goals and objectives of development. Its capabilities are defined by their potential scientific and practical knowledge, creativity, their effective application and use.

There is nothing that happened in the financial and economic reality in itself. And how we think, what fruitful ideas, effective functional models are generated and implemented our mind depend on our financial results, and, consequently, the size of human capital, the quality of our lives. Relevant in this regard is the study of the relationship between the effectiveness of proactive financial and economic ideas, activities, functions and their innovative implementation, impact on the growth of human capital, social and economic development. In this context, the primary creative mind of financial managers and specialists and secondary financial-economic existence of the entity.

Any event of financial-economic activities has an impact on the status of the external and internal environment of the business entity. Depending on how managers and experts react to these events, you must allocate the reactive and proactive type of financial management, financial and economic activity of the creative functionality of business subject to the internal and external environment.

Reactive financial management means that financial results are a consequence of inertia of financial-economic activities of an entity, passively reflecting and reproducing the influence of internal and external environment. While proactive financial management, vigorously, proactive, creative forms of financial and economic activity of the entity is the cause of high financial results.

In the case of reactive financial management result of financial-economic activity-this is actually what the managing subject actually occurs. In the case of proactive financial management results of financial and economic activity – this is what the entity chooses to reach this State, i.e., it is the result of translating his sound targeted functionality.

Hence, as the investigation derive two types of functionality in the management of the finances of the business entity:

a) reactive type of functionality – entity passively, inert responds to events taking place in the socio-economic reality, as a result of activity of bodies of State authority and administration, local self-government and other business entities, contractors;

b) a proactive type of functionality – entity energetically creates financial results, strengthens the financial position through creative-active financial management, efficiency of financial and economic activity.

Proactive financial management involves the direct dependence between business activities and financial results. In this case, the algorithm is implemented – the architect of your own fortune. Here is the truth that nobody else has in the financial results of determining the influence of the entity. And even if the circumstances are not as we would like, there is always a certain set of management functions, the functions of finance, to respond to a particular situation, and to continue to implement financial and economic activities, on the basis of the new changed conditions.

The relevance of improving financial management ideology of economic entities, other than the fact that it performs in the traditional ideological entity function (purpose, integration, mobilization and others) is that its primary components-control ideas are the most affordable and versatile way to formulate and transmit the managers and specialists of certain content, features.

In this case the financial idea, idea, idea management, because of its focus on intellectual perception, presentation and explanation of the mission, goals, principles and objectives, values, norms, rules, behaviors, and relationships. Financial ideas are involved in shaping the attitudes, preferences and other elements of the ideology of an entity. Ideas in a meaningful aspect of railway rules specify the social, financial and economic behavior, define his motives, ideological and political orientations, social, moral and aesthetic images, with which the entity acknowledged the aims and objectives of financial and economic activity.

The ideology of finance management in nature refers to the sphere of socio-economic phenomena. This field is related to the modern management elements such as: the creative motivation, raising consciousness, the formation and development of spiritual potential, the raising and development of managers and specialists as spiritually rich personalities. Therefore, such sources of creative activities, such as: the universal human culture, individuality, spiritual development of the individual, are closely related to the ideology of the financial management of the entity.

The formation of the ideology of finance management of businesses promotes formation, consolidation in the public mind ideas that support the process of progressive change, disseminate proactive ideological innovation on the basis of the methodology of functional financial management.