Экономические науки/6. Маркетинг и менеджмент

Okhrimenko I.Y., Doletskaya G.M.

Donetsk national university of economic and trade

named after Mikhail Tugan-Baranovsky, Ukraine

5 steps on the way from a manager to a leader

To say that you have the real power still like to say that you are a lady. If it is spoken out loud, this is not true.” M.Thatcher

Are you a leader just because you run a business? No. But you need to be. Without business leadership, your  business ship will circle aimlessly and eventually run out of power. Effective business leadership demands a captain of the ship, not just someone who's standing by the helm. Leadership is active, not passive. Only when you understand your role as guide and steward based on your own most deeply held truths you can move from manager to leader.  But you can't be a leader just by saying you are. Business leadership, like leadership of any kind, needs to be worked at.

Nowadays  the classic command and control management model - which, contrary to popular belief still applies even in our most progressive 21st century companies - is no longer in play. Sure, controls are in place. Sure, you're solving problems that arise. But it's not just you alone. You have the people you've put your trust in - and who have happily and safely reciprocated - to help you create organizational success.

The objective of the report is to create 5 steps to become a successful business leader. Whether the group you oversee is called employees, associates, co-workers, teammates or anything else, what they are looking for is someone whom they can place their trust. Someone they know is working for the greater good - for them and for the organization. They're looking for someone not only that they can - but that they want to follow. Because it is only when you have followers -people who have placed their trust in you - that you know you have moved into that leadership role. A leader is a person who has a vision, a drive and a commitment to achieve that vision, and the skills to make it happen. Let's look at each of these in detail.

Begin by discovering exactly what your convictions are. Clarify and codify for yourself what you believe in. A leader has a vision. Vision is essential to good leadership. Vision provides direction and without direction, there’s not much point to all that planning; your business will still flail about. Sharing your leadership vision helps your vision grow and your business leadership develop. As you tell your leadership vision to others, you will strengthen your own belief in your vision and strengthen your determination to make your leadership vision become reality. And other people will start to see you as a person who's "going places". Your business leadership skills will grow as you and other people recognize you as a person with leadership potential.

Leadership involves identifying potential problems and solving them before they reach crisis proportions – and the ability to identify and reap potential windfalls. So good leaders analyze and plan and adapt their plans to new circumstances and opportunities. A leader always has a plan to achieve the goal. He/she doesn't get too bogged down in the details, that's what managers are for, but rather uses a high level plan to keep everyone moving together toward the goal.

But it is not enough just to have a vision. Lots of people see things that should be done, things that should be fixed, great step forward that could be taken. What makes leaders different is that they act. They take the steps to achieve their vision. Leaders move their vision forward despite all the obstacles, despite all the people saying it can't be done, it's too costly, we tried that before, or a dozen other excuses. The true leader perseveres and moves forward. You should put together your planning and your leadership vision and take action. You, as the leader, are the one who makes the decisions and sees that the appropriate actions are carried out. You need to act and to be seen as taking effective action for the good of your business.

As you identify your convictions and begin aligning your behaviors with those convictions, you are going to need to take steps to build a collaborative culture based on where you're going. To do that, seek input from your employees about what they need and what their dreams are for their jobs and the organization. Talk to internal and external customers and suppliers about their needs. Effective communication is more than just being able to speak and write. A leader's communication must move people to work toward the goal the leader has chosen.  Find out what more and what else you can be and do to create success. Enroll and engage in conversation and communication. Listen. Find out where the possibilities are - the connects and disconnects that you can effect.

Motivation is an essential part of effective leadership. A leader has to be able to motivate everyone to contribute. Each of us has different "buttons". A leader knows how to push the right buttons on everyone to make them really want do their best to achieve the leader's goal. A leader is a people person. He understands the differences that make people unique and is able to use those individual skills to achieve the goal. A leader encourages and rewards people and makes you want do it and do it right. A leader is not a negative person and doesn't waste time and effort telling everyone what they're doing wrong.

Finally, to be an effective business leader and run your organization to success you must follow these steps:

1) have a vision;

2) plan;

3) act;

4) communicate;

5) motivate.

 Be more. Be all those things you always believed about yourself . Leaders aren't made or born. Leadership is a choice - a belief in and commitment to everything that is good and noble within you. Be a leader.

References:

1.                 Leslie L. KossoffFrom Manager to Leader”. Available from: http://management.about.com/od/leadership/a/FromMgr2Ldr05.htm

2.                 Susan Ward “5 Keys to Business Leadership for Small Business”. Available from: http://management.about.com/

3.                 F. John Reh “What Is A Leader”. Available from: http://management.about.com/