Usachov V.A ,Petetska A.S
Donetsk national unіversity of economіcs and trade
named after Mikhail Tugan-Baranovsky

The birth of Facebook

Most people in the world with the word "social network" immediately there is the image brainchild Mark Zuckerberg - Facebook. This is not surprising, since Facebook is now the most popular social network in the world. Recently, the network registered 120 millionth user. In addition, Facebook today is the best embodiment of the XXI century. Its network Zuckerberg founded just four years ago, and it was already out books and articles about how it was. What is the uniqueness of Facebook? Try to figure out together, having considered all the way to create a project by Mark Zuckerberg. Bill Gates, Sergey Brin and Larry Page, Mark Zuckerberg. What unites these people? The first is that they are seriously stand out from the crowd. They differ in thinking outside the box and being different to others. They are difficult to understand, but the fact that they do indeed change the world. Thanks to Facebook people around the world can easily keep in touch with all your friends. Previously, society just does not have such an opportunity, but now everything has changed. Now do not get lost classmates after school, and all my friends are in full view. In this case, communication between people is not only in direct correspondence. Facebook is a Content project, when you can look at how a man lives with his photos, videos, notes, and some much more. However, Facebook is not limited to communication acquaintances. Numerous interest groups help to rally the people. Fans of Apple technology can communicate in the appropriate group, and fans of opera music in his. This is not counting the fact that Facebook is also a huge database of profiles, exceeding the most popular dating sites. And the opportunities to find its second half is due.V U.S. Facebook has changed even a model dating between people on the street. No one is surprised when a girl instead of your phone to the address on Facebook, the young man added her as a friend. It is much easier than to give your number to a stranger. With the help of Facebook you can easily find out how people live, to see his friends, photos, and ultimately decide whether it is worth while to try to make him some.Ne just ordinary people reap brainchild of Mark Zuckerberg. Many companies are now looking for employees using Facebook, check the candidates for vacancies using this social network and communicate with customers! And if you remember the number of clones Facebook around the world (in Russia, such a clone is a network of "contact"), it becomes clear the scale of the company's success. But what history began Facebook? Mark Zuckerberg was born on May 14, 1984 in Dobbs Ferry (NY). Since childhood, he showed himself as an inquisitive young man. So, for a long time he was fond of antiquity and seriously studied ancient languages. When Mark was in the 6th grade, he has opened a wonderful and exciting world of computer programming. While almost all the young people of his age started to get involved with computers, so it's no surprise that Mark started programming. His first language was not Basic or Pascal (as most beginners program), but a serious and multifaceted C. fascination ancient languages helped Zuckerberg quickly learn complicated computer yazyk.Uzhe in grade 9, he presented his own little game called "Risk". But the real success came to Mark a little later, when he was studying in a boarding school in New Hampshire. There's a young man wrote addition, the Media Player for Windows, which analyzed the taste preferences of users, and then pack your playlists on your computer from your music library. Apple introduced a similar feature for iTunes at the end of 2008, and Mark Zuckerberg before the foundation created Facebook.Plagin young genius called Synapse. It quickly drew the attention of major companies such as Nullsoft, engaged in release of the popular program WinAmp itself Microsoft. Mark even offered $ 2 million for the development, but he refused and went to study at Harvard. I already said that he is not the average person. The interesting thing is that Microsoft really wanted to hire Zuckerberg, as a programmer, when he had just finished school. The offer was very attractive and enticing for a young man. Be in the largest computer company with no higher education. It's phenomenal. But it is not happy with Mark. At Harvard, he joined the faculty of psychology. But Microsoft has not acquired such a valuable employee. Institute years for Mark remembered that, first, it is well studied, and second, was able to note a compromised server university. The thing is that at the time, attended Harvard special server that stores all the information about the students of the institution, including photos and additional information. Zuckerberg hacked into the server and created a small application, which is based in the fact that it is displayed in pairs photos of Harvard students, but you must choose the one that appealing. For such a serious violation of Zuckerberg was reprimanded, but the Commission did not fail to note that Mark is an extremely talented computer scientists. It was while studying for Zuckerberg had the idea to create a website Facebook. Initially, he worked with a group of guys on the project ConnectU, which is essentially a prototype of Facebook. In this enterprise Zuckerberg acted as a programmer. But one day he told his partners that will not complete the site. After some time, came to light Facebook. ConnectU representatives claimed that Zuckerberg stole their idea. Maybe it was, but it is not important. Thus, February 4, 2004 was born network Facebook. However, while it functioned only within Harvard. Some time later, the registration was open to all students. The main condition was the presence in the area of e-mail addresses edu, which also indicated the man's belonging to the education sector. I must say that at first this tactic worked out nicely. The project has attracted attention, but this time his audience was of sufficient quality. When you register you had to fill out a detailed profile, and in addition to the email-address educational zone edu creators demanded and add your real photo. All forms in which people use avatars, were removed. Soon became a resource to go beyond the education sector, picking up every day more and more popular. Zuckerberg started looking for investors. And found. Mark the first money received from one of the founders of PayPal, Peter Thiel, known throughout Silicon Valley. Amounted to only 500 thousand dollars, but that money was sufficient for immediate purposes Facebook. The project began to evolve rapidly. Less than a year after it was founded as a social network enjoyed more than 1 million people. For the development of the project needed the money, and they have begun to actively integrate into Facebook. First, Accel Partners invests in network 12.7 million dollars, followed by Greylock Partners adds to this amount is 27.5 million. By 2005, Facebook was available for all educational institutions in the USA. Zuckerberg still believed that his project is a network of students, but the interest of users to Facebook grew exponentially. Then it was decided to open the project to the public. Epidemic of Facebook. The main thing that immediately attracted users in Facebook, is its main difference from other popular sites, like the same LiveJornal. They have been imprisoned in the first place to ensure that rally the audience do not know each other in real life, but Facebook has been made to communicate with each other real friends. It was something new. , Facebook grew quickly, but the earnings from the project for a long time even went speech. Everyone expected that the main instrument should be advertising. The fact is that every Facebook user fills sufficiently detailed questionnaire, which can be used to find out their interests. Obviously, this opens up enough options to advertisers, who may be of interest to their audience. But Facebook has long continued to just build an audience. When she got over 50 million users, large companies have become one after the other to make an offer to purchase the project Zuckerberg. So, one time even offered Yahoo! for this social network $ 900 million. Impressive amount, but it did not work quite Marka.V 2007 major event happened to Facebook. Microsoft acquired 1.6% stake in Facebook for an impressive amount of 240 million dollars. On this basis, a number of analysts have suggested that the total value Facebook is $ 15 billion. Not a poor result for the company, whose income does not exceed 200 million a year. After the deal was quite interesting. Bill Gates registered Facebook. At one time he paid for several hours a day to communicate through Facebook with everyone, but then decided to delete my account because of wanting to get too much. He's just physically not time to talk to them. However, Gates has provided a major PR Facebook worldwide. This is particularly important for Microsoft, given that it has an exclusive agreement with a network of Zuckerberg, according to which is the main partner of Facebook advertising. It must be said that the total value Facebook often causes controversy among analysts. Project price usually ranges from 5 to 15 billion dollars, although many argue that Facebook is not drawn to any of these amounts. The thing is that the income of the company is not in compliance with its approximate market value (Zuckerberg expects that this year Facebook will earn about $ 300 million). Mark's IPO has not thought about it. And then there's the financial crisis, which clearly pushed this procedure for at least another few years. If we talk about the atmosphere in the company, it is still conform to the image of technical startup. There is no dress code, free-time, founder, moving in sandals - many of these things are still true for Facebook. True, since the company came Cheryl Senberg of Google, the situation has changed. The discipline of the company has become much stricter. Facebook began to change from a startup into a corporation. The final breakthrough was the development of a Facebook API, which enabled thousands of developers around the world to write programs for the social network. Fast enough project became overgrown with small applications of varying degrees of usefulness. Various widgets, calendars, organizers. But mostly are small games that are simply flooded Facebook. The interesting thing is that many developers have already earned some serious money through this platform. Facebook And unlike Apple (the situation with iPhone) does not take any money from them. As for models of earnings, the company is trying here to try out different options. Selling advertising - it's not all. So, some time in the Facebook network, each participant may request another very real product, which is available in stores. This is a simple gift that you can give, on the spot. What do you need? Pay for the goods, to choose the recipient. He will have a special identifier that must be present in one of the shops working with Facebook. Another interesting way in which Facebook makes money is paid to group companies. In fact, many companies from the beginning engaged in the creation of their group on Facebook, but then the administration has introduced a number of serious resource constraints that complicate the interaction of the audience with its creators. In particular, one of the limitations was the limit of 1,200 messages a day, which can send the administrator group. And if there are millions? Then the company will have to purchase a subscription to a paid group. Here opportunities are extremely broad, there are no limitations on conventional multiple groups, and everything done to ensure that companies can effectively communicate with customers. Even there the possibility of styling pages for your corporate identity. Today in Facebook employs about 230 sponsor groups that bring the project $ 23 million per month. Among the companies that have organized their sponsorship of features is to provide Apple, Nike, Victoria's Secret. The company is now Mark Zuckerberg is committed to trying to take a significant position outside the U.S..