Ýêîíîìè÷åñêèå íàóêè/ 6.Ìàðêåòèíã è ìåíåäæìåíò.
Titarenko
Yana
Donetsk National university of economy and
trade after Michael Tugan-Baranovsky, Ukraine
Value of free-market economy
A free market is a market that is free of government intervention and regulation, besides the minimal function of maintaining the legal system and protecting property rights, and is also free of private force and fraud. In a free market property rights are voluntarily exchanged at a price arranged solely by the mutual consent of sellers and buyers. The term free market economy primarily means a system where the buyers and sellers are solely responsible for the choices they make. In a way, free market gives the absolute power to prices to determine the allocation and distribution of goods and services. These prices, in turn, are fixed by the forces of supply and demand of a respective commodity. In cases of demand falling short of the supply of a respective commodity, the price will fall as opposed to a price rise when the supply is inadequate to meet the growing demand of a good or service. Free market economy is also characterized by free trade without any “tariffs” or “subsidies” imposed by the government.
The basic feature of the free market economy is
that only people with sufficient control over resources, and wealth, in
particular have the privilege to purchase goods and services, often priced very
highly in a free economy. Prices, which are the only allocating and
distributing factor in a free market economy, place the poor in an unenviable
situation who are gradually thrown out of the system without any access to
wealth and the basic needs of subsistence. Free market economy is considered to
the most efficient or optimum device to allocate a country’s resources, with
wealth or income being the only yardstick.
In addition, in a free market, force is not
used to prevent competition among buyers or among sellers (called free
competition). Therefore, force is not a determinant of price, but rather price
is the effect of buying and selling decisions en masse as described by the law
of supply and demand. Free markets contrast sharply with controlled markets or
regulated markets, in which governments directly or indirectly regulate prices
or supplies, which according to free market theory causes markets to be less
efficient. In the marketplace the price of a good or service helps communicate
consumer demand to producers and thus directs the allocation of resources
toward consumer, as well as investor, satisfaction. In a free market, price is
a result of a plethora of voluntary transactions, rather than political decree
as in a controlled market. Through free competition between vendors for the
provision of products and services, prices tend to decrease, and quality tends
to increase. A free market is not to be confused with a perfect market where
individuals have perfect information and there is perfect competition.
In reality there are no totally free or ideal
markets in operation. Lack of perfect knowledge, monopolistic practices, cartels,
taxes and government regulation bias the equilibrium points of most large
markets in existence today. Participants engage in information bias practices
such as insider trading and price fixing. Some believe that the notion of a
free market is inherently unachievable because they believe that governments
are fundamentally involved in markets through the creation and enforcement of
property rights. Others argue that the concept of property comes from natural
law and therefore it is incorrect to see governments as creating markets.
In the ideal free market, the law of supply and
demand predominates, influencing prices toward an equilibrium that balances the
demands for the products against the supplies. At these equilibrium prices, the
market distributes the products to the purchasers according to each purchaser's
use (or utility) for each product and within the relative limits of each
buyer's purchasing power.
Free market economics is closely associated
with laissez-faire economic philosophy, which advocates approximating this
condition in the real world by mostly confining government intervention in
economic matters to regulating against force and fraud among market
participants. Hence, with government force limited to a defensive role,
government itself does not initiate force in the marketplace beyond levying
taxes in order to fund the maintenance of the free marketplace. Some free
market advocates oppose taxation as well, claiming that the market is better at
providing all valuable services of which defense and law are no exception, and
that such services can be provided without direct taxation.
Some economists regard the free market as a
useful if simplistic model in developing economic policies to attain social
goals, others regard the free market as a normative rather than descriptive
concept, and claim that policies which deviate from the ideal free market
solution are 'wrong' even if they are believed to have some immediate social
benefit.
In political economics, one opposite extreme to
the free market economy is the command economy, where decisions regarding
production, distribution, and pricing are a matter of the state. Other
opposites are the gift economy and the subsistence economy. The mixed economy
is intermediate between the position of a planned economy and market economy.
In social philosophy, a free market economy is
a system for allocating goods within a society: purchasing power mediated by
supply and demand within the market determines who gets what and what is
produced, rather than the state.
Ëèòåðàòóðà:
1. Science and
Engineering Indicators. 2000, National Science Board. -Wash., 2000.-Chapter 7.
2.
Marketing [Ýëåêòðîííûé ðåñóðñ]: Ðåæèì äîñòóïà: http://en.wikipedia.org/wiki/Marketing.